Return to: McIntire School of Commerce: Degree Programs
Previously Advertising & Digital Media Track
Overview
Teaches students advanced topics in the area of brand strategy and consulting, market research, communications strategies in traditional, digital and social channels, and the art and science of building an integrated marketing campaign.
Eligibility
The Strategic Brand Consulting & Communication Track is open to all 4th year Commerce students who, 1) apply (in January of their 3rd year) and are accepted into the “Promotions” program (see below), and whose academic requirements allow them the flexibility to take the required 12 credit hours to complete the track.
Selection Criteria
All McIntire students accepted into “Promotions” are eligible to enroll in the Strategic Brand Consulting & Communication Track. The application process for the “Promotions” program occurs early in the spring semester of the third year and includes submission of written materials (a resume and completed application specifically designed for the track) and an interview. Criteria for acceptance into Promotions, and therefore eligibility to enroll in the track, include past academic performance, a demonstrated desire to work in advertising, digital media, brand strategy/management, or a related field past relevant work experience, and the ability to think in a strategic and creative manner that is required to be successful in the career paths in which this track will prepare students.
