GBUS 8047 - Pricing

Effective Start Date: 06/12/2012
This course focuses on common pricing problems that face management in wide variety of industries. Students will learn the mathematical, economic, and psychological tools that allow managers to analyze a situation and recommend an appropriate pricing strategy. In some cases, most notably consumer packaged goods, this will require the analysis of large (scanner) data sets that allow students to model the relationship between regular prices.

Credits: 1.5
Grading Basis: Graded