Jun 16, 2024  
Undergraduate Record 2013-2014 
    
Undergraduate Record 2013-2014 [ARCHIVED RECORD]

NCBM 149 - Marketing Strategies for a Competitive Edge


Introduces the fundamental principles of marketing, and their application to specific organizations. Examines the steps involved in developing a marketing plan that is used to successfully promote a product or service. Includes how to analyze the market environment, establish a market profile, perform a competitive review, and select marketing and promotional strategies that are most effective.



Credits: 0