COMM 451 - International Marketing

Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. (Y)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3