COMM 351 - Fundamentals of Marketing

Study of the business and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Examines and analyzes marketing activities from the planning stage to the consumption stage. Emphasizes concepts that facilitate an understanding of client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. (IR)

Prerequisites & Notes
Prerequisite: ECON 201, 202.

Credits: 3