May 15, 2024  
Graduate Record 2022-2023 
    
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Graduate Record 2022-2023 [ARCHIVED RECORD]

PSMT 6080 - Mobile Marketing Strategies

Effective Start Date: 07/22/2011
Provides an understanding of mobile marketing strategies, as well as practical knowledge of how to implement mobile marketing campaigns. Includes building a mobile web site, creating text message campaigns, other mobile methods such as QR codes, and integrating mobile campaigns within the marketing mix.

Credits: 3
Grading Basis: Graded