Apr 30, 2024  
Undergraduate Record 2021-2022 
    
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Undergraduate Record 2021-2022 [ARCHIVED RECORD]

COMM 4370 - Digital Strategy & Analytics

Effective Start Date: 08/01/2020
This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.

Credits: 3