May 06, 2024  
Undergraduate Record 2021-2022 
    
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Undergraduate Record 2021-2022 [ARCHIVED RECORD]

COMM 4374 - Integrated Communications & Digital Campaigns - Media Lab

Effective Start Date: 08/01/2020
This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.

Credits: 1.5