Jun 25, 2024  
Undergraduate Record 2021-2022 
    
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Undergraduate Record 2021-2022 [ARCHIVED RECORD]

ISBU 4421 - Consumer Demand and Behavior

Effective Start Date: 08/01/2011
Examines the microeconomic foundations of consumer demand analysis. Examines the psychological factors influencing consumers purchase decisions. Reviews methods for forecasting, measuring, and testing consumer demand.

Credits: 3