May 06, 2024  
Graduate Record 2015-2016 
    
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Graduate Record 2015-2016 [ARCHIVED RECORD]

GBUS 7614 - The Adrenaline Innovation Project

This one-week course offers students an opportunity to immerse themselves in the product development process. Students will work in teams during the week to develop a product prototype based on an initial concept. Teams will define product and market characteristics, design packaging, make choices regarding suppliers and distribution channels, and develop product financials.



Credits: 1.5