May 05, 2024  
Undergraduate Record 2012-2013 
    
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Undergraduate Record 2012-2013 [ARCHIVED RECORD]

NCBM 219 - Creating the Exceptional Customer Experience

Focuses on the field of experience engineering, a methodology for discovering and providing what customers want. Reviews how experience engineering draws on the fields of psychology, marketing and customer service to create unique experiences that build customer loyalty. Examines how to answer the critical business questions that help create the unique customer experience.



Credits: 0