May 28, 2024  
Undergraduate Record 2012-2013 
    
Undergraduate Record 2012-2013 [ARCHIVED RECORD]

NCBM 169 - Creating Franchise Value through Public Relations


Introduces a framework for integrating the practice of public relations into the core operational functions of an organization. Examines PR’s responsibilities that can collectively represent the organization’s reputational capital. Reviews a shift in the conventional PR paradigm from a purely support function toward an operational orientation with greater functional integrity with core operations.



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