May 23, 2024  
Undergraduate Record 2012-2013 
    
Undergraduate Record 2012-2013 [ARCHIVED RECORD]

NCBM 123 - Branding Through Public Relations


Examines the role of public relations in defining, advancing and defending the institutional brand. Reviews the brand imperative as a driver of effective PR within the organization. Examines two basic components of brand and their implications for PR strategy and direction. Explores the PR role in institutionalizing the brand, and three operational elements of brand that define PR practice.



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