COMM 4390 - Global Commerce Immersion: Market Insights in China

A second research-oriented course in the Marketing concentration, curriculum that blends relevant classroom discussions, executive presentations, company visits, and marketing research to explore global consumer behavior, market dynamics, and cross-cultural marketing strategies. The course will expand some of the topics addressed in COMM 3020 and 3330, with special attention given to the different aspects of marketing in specific global markets.

Requisite: 4th Year Commerce

Credits: 4