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A transformation has taken place in the field of Marketing. The Internet and its related technologies have been the driving force behind this transformation. Its effect has been felt by businesses, both large and small, in the ways needed to effectively market their goods and services to consumers and other businesses. Savvy marketers have shifted from product-centric to customer-centric marketing to acquire and retain customers, and have shifted their focus, as well as their budgets, from off-line advertising to on-line personalized marketing communications to achieve their marketing objectives.
The Certificate in eMarketing provides students with practical knowledge and “hands-on” skill development using the integrated web, email and database technologies needed to acquire and retain customers in today’s marketing environment. The 15-credit (five courses) certificate includes three core courses and two electives, all of which are on-line, making the certificate accessible from anywhere.
The program is appropriate for marketing professionals in all stages of their professional development as well as career changers or graduate students who feel the need to develop added skills in this field. Completion of the certificate demonstrates evidence of specialized educational achievement in eMarketing (sometimes referred to as digital marketing). Marketers with skills in eMarketing are delivering recognized competitive advantages for their companies and are in high demand in the marketplace. For more information visit the program online at www.scps.virginia.edu/certificates
