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Undergraduate Record 2024-2025
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ECON 4390 - The Economic Theory of Advertising
Effective Date 08/01/2018
Course deals with theories explaining the nature of advertising, and evaluates market performance in this industry, using Game Theory and Oligopoly Theory. Calculus will be used extensively. Prerequisite: ECON 3010 or ECON 3110.
Requisites You must have completed ECON 3010 or ECON 3110
Credits: 3
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