Oct 05, 2024  
Undergraduate Record 2024-2025 
    
Undergraduate Record 2024-2025

COMM 4380 - Consumer Behavior and Marketing Strategy


Effective Date 03/01/2009
This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3