COMM 4240 - Electronic Commerce and Web Analytics

Effective Date 08/01/2013
This course provides an overview of the concepts, technologies, and tools necessary for designing and implementing information systems that support electronic commerce and online analytics initiatives; including web development, web and social media analytics, online marketing tactics, Internet fraud detection, online security, and emerging Web 2.0 technologies. Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 4.5