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Undergraduate Record 2023-2024 [ARCHIVED RECORD]
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CGBM 2310 - Marketing Principles: Goods, Services and Brands
Effective Start Date: 03/13/2023
This is an introductory course focusing on the “4Ps of marketing” from a marketing strategy perspective. It will encompass decisions regarding Product, Price, Promotion, and Place such that a firm’s offerings meet a specific consumer need, demand, or want. This includes a strong consideration of consumer psychology and consumer behavior. This course will address the key questions a marketer must consider for its offerings to be successful.
Requisites: Must have completed COMM 1800
Credits: 1.5
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