BUS 5380 - Web Marketing: Building Awareness on the Internet

Effective Start Date: 03/01/2009
Examines the application of marketing principles and practices in an Internet environment. Identifies principles of marketing with a Web-based focus. Topics include changing marketing environments in an Internet society, marketing communications, management, company image, product/brand awareness, promotion and service information, e-retail and online catalogs, and pre- and-post-sales support.

Credits: 3
Grading Basis: Student Option