Apr 18, 2025  
Graduate Record 2022-2023 
    
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Graduate Record 2022-2023 [ARCHIVED RECORD]

GBUS 7700 - Customer Centricity: A Strategic Approach

Effective Start Date: 06/25/2020
The course takes the viewpoint that the best way to create and keep a customer is to: (i) identify customer needs and translate them to attractive value propositions, (ii) integrate customer understanding across the organization, and (iii) align the organizational structure to both satisfy current customer needs and adapt to changes in customer needs better than competitors. To be truly customer focused and market-driven.

Credits: 1.5
Grading Basis: Graded