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Graduate Record 2022-2023 [ARCHIVED RECORD]
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GBUS 8620 - Brand Management: Creative, Testing & Analyzing New Brand Strategies
Effective Start Date: 01/01/2021
This course targets those students who intend to work in consumer marketing, advertising, consulting, or retailing. There are four modules in the course: Marketing Mix and Budgeting Decisions, Branding, Price Strategy and Tactics, and Product Line Policy. This 15-session course focuses on the use of marketing discipline to create and capture value and emphasizes the need for accountability in the marketing function. Prerequisites: Restricted to Darden students.
Credits: 1.5
Grading Basis: Graded
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