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Graduate Record 2022-2023 [ARCHIVED RECORD]
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GBUS 8600 - Marketing Strategy
Effective Start Date: 01/01/2010
In the Marketing Strategy course you will elaborate on and refine your and working knowledge of basic marketing strategy concepts. We will do this in the context of contemporary issues in marketing. Examples include: branding, the experience economy, buzz, permission marketing, stealth marketing, marketing causes, social marketing, and so forth.
Credits: 2
Grading Basis: Student Option
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