GBUS 8420 - Entry Strategies in the Asia Pacific

Effective Start Date: 01/01/2010
This course is specifically focused on formulating and applying practical strategies for entering the markets of Asia Pacific, the highest growth region in the world. All of the case studies are based on the Asia Pacific region and many recount trail-blazing deals that offer innovative and useful lessons for students. Among the principal topics examined in the course are: Entry Strategies; Negotiating Strategies; Pricing Strategies; and Strategies for dealing with Governments and State-Owned Enterprises. The course is taught from the perspective of management strategy and decision making, but it is intended also to sharpen students’ capabilities in deal structuring, financing, negotiating, and solving regulatory issues. In several cases, students will be placed at the negotiating table and have the opportunity to test their strategy against the local counterparty. Actual transaction outcomes and subsequent events are always presented. Past cases have included situations in the countries of China’s automotive and chemicals, Pan-Asia’s the Internet, Thailand’s aircraft, Taiwan’s consumer goods, and Hong Kong’s managing feng shui.

Credits: 1.5
Grading Basis: Graded