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Graduate Record 2022-2023 [ARCHIVED RECORD]
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GBUS 8307 - Integrated Marketing Communications
Effective Start Date: 01/01/2013
This is a course designed for those who intend to work in consumer marketing, advertising, consulting, or retailing. The course has three modules: Positioning and Copy Strategy, Media Strategy and Integrated Marketing, and Competition for Account. The latter is a comprehensive exercise in which teams develop and present broad-based marketing communications strategies. Instruction methods will include cases, readings, lectures, guest speakers, and simulation-based exercises. There is no final examination. Prerequisite: GBUS 8620.
Credits: 1.5
Grading Basis: Graded
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