COMM 4375 - The Business of Media

Effective Start Date: 08/01/2018
Tech-driven disruption in the Media Industry (TV, Film, Music, Advertising, Digital, etc.) has repeatedly transformed its business models and affected every management discipline. This course analyzes these media sectors and the nature of these disruptions, emphasizing corporate strategy, corporate structure, comparative business models, content and marketing changes, consumer engagement and strategies for adapting to today’s digital revolution.

Credits: 3