Oct 04, 2024  
Undergraduate Record 2022-2023 
    
Undergraduate Record 2022-2023 [ARCHIVED RECORD]

COMM 4374 - Integrated Communications & Digital Campaigns - Media Lab


Effective Start Date: 08/01/2020
This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.

Credits: 1.5