Oct 12, 2024  
Undergraduate Record 2022-2023 
    
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Undergraduate Record 2022-2023 [ARCHIVED RECORD]

COMM 4372 - Integrated Communications & Digital Campaigns

Effective Start Date: 08/01/2020
This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition’s (NSAC) national client. Students are also exposed to the strategic media planning process which is an important part of any IMC plan.

Credits: 3