COMM 4350 - Customer Analytics & Brand Strategy

Effective Start Date: 08/01/2014
This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty. Prerequisite: 4th Year Commerce

Requisites: 4th Yr Commerce

Credits: 3