Apr 04, 2025  
Graduate Record 2021-2022 
    
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Graduate Record 2021-2022 [ARCHIVED RECORD]

GBAC 7214 - Customer Analytics III

Effective Start Date: 08/01/2019
This course focuses on analytics in the digital marketing space through discussion of concepts, technologies, and tools necessary to support digital commerce. Emphasis is placed on tools and methodologies for bolstering web presence through web and search analytics. Specific topics include methods for analyzing and improving user experience, web traffic, online engagement, and conversion rates.

Credits: 1.5
Grading Basis: Graded
Requisites: Restricted to MS Business Analytics Students