Apr 04, 2025  
Graduate Record 2021-2022 
    
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Graduate Record 2021-2022 [ARCHIVED RECORD]

GBAC 7208 - Customer Analytics II

Effective Start Date: 08/01/2019
This course introduces advanced analytical multivariate techniques used in marketing to understand customer and employee attitudes and behavior from data to gain market intelligence plus target and segment customers and employees that maximizes important marketing metrics. Topics include advanced regression techniques, logistic regression, path analysis, cluster and discriminant analysis, and experimental design. You will use SPSS and R.

Credits: 2
Grading Basis: Graded
Requisites: Restricted to MS Business Analytics Students