Dec 26, 2024  
Graduate Record 2021-2022 
    
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Graduate Record 2021-2022 [ARCHIVED RECORD]

GBAC 7200 - Enterprise Analytics I: Customers, Products, and Markets

Effective Start Date: 08/01/2020
This course is an introduction to consumer, product, and market analytics. You will learn key concepts in brand positioning, customer segmentation, and consumer behavior. The course will expose students to basic market research methods and measurement considerations in designing and conducting market research.

Credits: 1.5
Grading Basis: Graded
Requisites: Restricted to MS Business Analytics Students