Dec 26, 2024  
Graduate Record 2021-2022 
    
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Graduate Record 2021-2022 [ARCHIVED RECORD]

GBUS 8457 - Marketing Metrics

Effective Start Date: 01/01/2015
The purpose of this course is to ensure that students master the definition, construction, applications, and weaknesses of common marketing metrics. The course aims to help students understand how metrics are used in assessing the long-term health of brands and customer relationships.

Credits: 1.5
Grading Basis: Graded