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Undergraduate Record 2021-2022 [ARCHIVED RECORD]
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NCBM 194 - Beyond Customer Satisfaction: Creating Customer Loyalty Through Experience Engineering
Effective Start Date: 03/01/2009
Explores why customers respond to well-crafted experiences that meet deep, often unconscious emotional needs. Focuses on a sophisticated methodology for finding what customers want and giving it to them. Examines ways to answer critical business questions regarding customer experience, loyalty, and preferences to create unique customer experiences.
Credits: 0
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