|
|
|
Undergraduate Record 2021-2022 [ARCHIVED RECORD]
|
NCBM 109 - Media Relations
Effective Start Date: 03/01/2009
Reviews the latest techniques and trends in effective communications with the news media. Covers timely media relations; the difference between “media” and “press”; new vs. old media relations; credibility; and competitive positioning. Examines how to create news, how to create news hooks, and elements of an effective news release.
Credits: 0
|
|
