Oct 08, 2024  
Undergraduate Record 2021-2022 
    
Catalog Navigation
  Catalog Home
  University of Virginia
  Board of Visitors and University Administration
  Admission
  Academic Calendar
  Dining, Housing, and Tuition & Fees
  Financial Aid
  University Regulations
  Programs and Degrees Offered
  Course Numbering Information
  College of Arts & Sciences
  School of Architecture
  McIntire School of Commerce
  School of Education and Human Development
  School of Engineering and Applied Science
  Frank Batten School of Leadership and Public Policy
  School of Nursing
  School of Continuing and Professional Studies
  School of Data Science
  ROTC
  Programs
  Course Descriptions
  Additional Academic Opportunities
  Student Services
  Military Educational Benefits
  Archived Records
HELP
Undergraduate Record 2021-2022 [ARCHIVED RECORD]

COMM 4350 - Customer Analytics & Brand Strategy

Effective Start Date: 08/01/2014
This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty. Prerequisite: 4th Year Commerce

Requisites: 4th Yr Commerce

Credits: 3