COMM 3310 - Fundamentals of Marketing

Effective Start Date: 03/01/2009
Study of the business and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Examines and analyzes marketing activities from the planning stage to the consumption stage. Emphasizes concepts that facilitate an understanding of client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. Prerequisite: ECON 2010, 2020.

Credits: 3