GBUS 8522 - Luxury and Exports - Italy

This course students will be exposed to Italy as a global hub for successful luxury export products across a range of sections (fashion, automotive, food, etc) and explore how and why Italian firms and brands compete globally. Understand the history and culture underlying the Italian business context and unique aspects of Italy as a country and Southern Europe as a region for business today and in the future.

Credits: 1.5