Feb 07, 2025  
Graduate Record 2020-2021 
    
Graduate Record 2020-2021 [ARCHIVED RECORD]

PSMT 6080 - Mobile Marketing Strategies


Provides an understanding of mobile marketing strategies, as well as practical knowledge of how to implement mobile marketing campaigns. Includes building a mobile web site, creating text message campaigns, other mobile methods such as QR codes, and integrating mobile campaigns within the marketing mix.



Credits: 3