Feb 07, 2025  
Graduate Record 2020-2021 
    
Graduate Record 2020-2021 [ARCHIVED RECORD]

PSMT 6070 - Social & New Media Digital Marketing


Explores how new media is being used to create relationships, market products and services, engage key audiences, create brand awareness, and drive loyalty. Covers techniques such as social networking, wikis, widgets, blogging, podcasting, webcasting, social bookmarking, mobile marketing, and mashups.



Credits: 3