Jan 02, 2025  
Graduate Record 2020-2021 
    
Graduate Record 2020-2021 [ARCHIVED RECORD]

GBUS 8620 - Brand Mgmt Creating, Testing, & Analyzing New Brand Strategies


This course targets those students who intend to work in consumer marketing, advertising, consulting, or retailing. There are four modules in the course: Marketing Mix and Budgeting Decisions, Branding, Price Strategy and Tactics, and Product Line Policy. This 15-session course focuses on the use of marketing discipline to create and capture value and emphasizes the need for accountability in the marketing function. Prerequisites: Restricted to Darden students.



Credits: 1.5