Apr 05, 2025  
Undergraduate Record 2019-2020 
    
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Undergraduate Record 2019-2020 [ARCHIVED RECORD]

ECON 4390 - The Economic Theory of Advertising

Course deals with theories explaining the nature of advertising, and evaluates market performance in this industry, using Game Theory and Oligopoly Theory. Calculus will be used extensively. Prerequisite: ECON 3010 or ECON 3110.



Credits: 3