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Graduate Record 2018-2019 [ARCHIVED RECORD]
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PSMT 6070 - Social & New Media Digital Marketing
Explores how new media is being used to create relationships, market products and services, engage key audiences, create brand awareness, and drive loyalty. Covers techniques such as social networking, wikis, widgets, blogging, podcasting, webcasting, social bookmarking, mobile marketing, and mashups.
Credits: 3
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