Sep 11, 2024  
Undergraduate Record 2017-2018 
    
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Undergraduate Record 2017-2018 [ARCHIVED RECORD]

NCBM 194 - Beyond Customer Satisfaction: Creating Customer Loyalty Through Experience Engineering

Explores why customers respond to well-crafted experiences that meet deep, often unconscious emotional needs. Focuses on a sophisticated methodology for finding what customers want and giving it to them. Examines ways to answer critical business questions regarding customer experience, loyalty, and preferences to create unique customer experiences.



Credits: 0