Sep 11, 2024  
Undergraduate Record 2017-2018 
    
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Undergraduate Record 2017-2018 [ARCHIVED RECORD]

NCBM 109 - Media Relations

Reviews the latest techniques and trends in effective communications with the news media. Covers timely media relations; the difference between “media” and “press”; new vs. old media relations; credibility; and competitive positioning. Examines how to create news, how to create news hooks, and elements of an effective news release.



Credits: 0