Dec 14, 2024  
Undergraduate Record 2017-2018 
    
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Undergraduate Record 2017-2018 [ARCHIVED RECORD]

ISBU 3451 - Fundamentals of Marketing

Introduction to marketing principles and activities in both profit and non-profit enterprises, from the conception of goods and services to their consumption. Participants study consumer behavior as well as ethical, environmental, and international issues in marketing. Prerequisite: ECON 201 and 202 or equivalents, or instructor permission.



Credits: 3