GCOM 7670 - Global Brand Management Strategies

The management of intangible assets is becoming one of the main sources of differentiation against competition. Among all intangible assets, the brand is considered to be one of the most important assets.  Through this course, students should gain a global perspective of the latest concepts and theories related to brands; be able to solve issues related to brand management in different sectors; and be able to develop successful brand strategies.



Credits: 2