Dec 03, 2024  
Graduate Record 2016-2017 
    
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Graduate Record 2016-2017 [ARCHIVED RECORD]

GCOM 7674 - Doing Business: EU

This course covers the global nonmarket environment of the internationalized firm, with a special focus on Europe. First we cover the geopolitical dynamics as the overarching trends in a globalized economy. We then cover the European economy. The European Union, its politics and institutions are introduced prior to focusing on lobbying at the EU level. This course is provides  an introduction to nonmarket strategy at an international level.



Credits: 2