Jan 17, 2025  
Graduate Record 2016-2017 
    
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Graduate Record 2016-2017 [ARCHIVED RECORD]

SARC 5100 - Arts Marketing Theory & Practice

Arts Marketing Theory & Practice lays a foundation of traditional arts marketing techniques and addresses the 21st-century need to balance innovative web-based communications with new strategies to attract diverse audiences through relevancy, accessibility, and interactivity. Students will learn core concepts and produce a final marketing plan rooted in market research, strategic analysis, and creative thinking. .



Credits: 3