Dec 02, 2024  
Graduate Record 2016-2017 
    
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Graduate Record 2016-2017 [ARCHIVED RECORD]

GCOM 7130 - Brand Management

Brand Management covers key strategies for identifying, building and defending brands. Brands are among companies most valuable assets. Through lectures, case discussions, exercises and group projects, the course examines the art and science of leveraging, extending and positioning brands into value-creation. Pre-requisites: Restricted to MS in Commerce students.



Credits: 3